APPPEXPO 2027 – Shanghai Advertising & Printing Expo will be held from March 3 to 6, 2027, at the National Exhibition and Convention Center (Shanghai). Under the theme “Augmented · Advanced · Aligned,” the exhibition brings together the global advertising, printing, signage, digital printing, packaging, textile printing, display, lighting, and commercial visual communication industries. APPPEXPO serves as a large international trade and sourcing platform connecting manufacturers, technology providers, materials suppliers, distributors, brands, printers, advertising companies, and professional buyers. With 1,500 exhibitors, 160,000 visitors, and 170,000 square meters of exhibition space, APPPEXPO 2027 will highlight digital transformation, intelligent manufacturing, sustainable technologies, and the growing application of AI-powered printing across the advertising and printing industries.
Exhibition highlights:
Comprehensive Advertising and Printing Industry Platform – APPPEXPO brings together printing, signage, displays, materials, lighting, commercial retail technologies, packaging applications, and related production equipment within one large sourcing ecosystem.
Digital Printing Technology and Equipment – Visitors can explore new digital printing systems, inkjet technologies, production equipment, materials, software, and workflows designed for commercial and industrial applications.
Digital Textile Printing – Dedicated technologies and solutions cover textile printing equipment, inks, materials, production workflows, and applications serving apparel, soft signage, interiors, and other textile markets.
Industrial Applications of Digital Printing – APPPEXPO highlights the expansion of digital printing beyond traditional graphics into packaging, manufacturing, commercial production, and other industrial applications.
Signage and Digital Signage – The exhibition connects buyers with suppliers of signage production equipment, sign materials, digital displays, visual communication systems, and commercial display technologies.
AI-Powered Printing – Artificial intelligence is increasingly integrated into printing workflows, design, production management, automation, personalization, and intelligent manufacturing, making AI-powered printing a major focus of the 2027 edition.
Green Technology and Sustainable Innovation – The exhibition highlights technologies, materials, and production approaches designed to support more efficient and environmentally responsible advertising and printing operations.
International Trade and Business Exchange – APPPEXPO is designed to promote sourcing, technology exchange, supplier discovery, international cooperation, and new commercial partnerships across the global advertising and printing industry.
Key products to be presented at the trade show:
Digital Printing Equipment
Inkjet Printing Equipment
Printing Technologies
Digital Textile Printing Equipment
Industrial Digital Printing Solutions
Express Printing Equipment
Packaging Printing Technologies
Digital Packaging Solutions
Cutting Equipment
Engraving Equipment
Printing and Advertising Materials
Signage Products
Sign-Making Equipment
Digital Signage
Display Systems
Commercial Display Products
Commercial Retail Technologies
Lighting Products
Advertising Lighting
Printing and Packaging Materials
AI-Powered Printing Technologies
Printing Automation Solutions
Intelligent Production Technologies
An exhibition for those engaged in these industries:
Advertising Production Companies
Advertising Design Companies
Sign Manufacturers
Signage Production Companies
Textile Printing Manufacturers
Outdoor Advertising Companies
Soft-Signage Producers
Express Printing Companies
Graphic Printing Stores
Advertising Production Stores
Commercial Real Estate Developers
Brand Owners
Design Companies
Traders
Distributors
Advertising Material Manufacturers
Advertising Product Manufacturers
Printing Material Companies
Packaging Material Companies
Packaging Printing Companies
Label Printing Companies
Digital Printing Companies
Retail Display Companies
Commercial Visual Communication Companies
Printing Technology Buyers
International Sourcing Professionals
Visitor Benefits (You can get the following benefits after review and confirmation by the organizer):
Three Complimentary Hotel Nights – Qualified visitors who successfully pre-register and provide the required passport and flight ticket information may receive three complimentary hotel nights, subject to organizer review, confirmation, and availability.
International Buyer Support – The accommodation program is designed to support qualified professional visitors traveling to Shanghai for APPPEXPO 2027.
Large-Scale Supplier Access – Visitors can meet approximately 1,500 exhibitors across advertising, printing, signage, digital textile printing, packaging, display, lighting, materials, and related technologies.
Cross-Sector Sourcing – The broad exhibition scope allows buyers to compare suppliers and technologies serving multiple advertising and printing applications during a single visit.
Meet advertising technology manufacturers, printing equipment suppliers, sign producers, packaging technology companies, textile-printing specialists, materials suppliers, and international buyers in Shanghai and explore new sourcing and partnership opportunities at APPPEXPO 2027.
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